Ideal had a very bold logo and they wanted it to pop when applied to their clothing line. We suggested our USA made custom emblems. Not only do the colors and the Brand name stand out, the parts will last a very long time. Unlike embroidery and silkscreen methods, these parts will not fade, crack, peel or chip or unravel. And since our custom patches have been used for scuba products, swim trunks, hockey skates and other outdoor usage, they stand the test of time.