MAXIMUM IMPACT
PVC PARTS IN ACTION - HOW THEY WORK
A
series of press releases, case histories and success
stories
demonstrating the benefits of using PVC labels in lieu of
embroidery or silkscreening.

O2 MARKETING: REDBACK NETWORKS
Arghh Matey, 'Tis the Pirate's Life for Me!!
John Keating was contacted by Jontae James from O2 Marketing of Oakland, CA. He needed 227 pairs of board shorts branded and in his customers hands in under a week, but didn’t want the boring, old embroidery or silk-screened treatment.
Jontae had seen our labels and thought that the softer, flexible labels were perfect for the shorts. " I have been telling my customers that embroidery is a thing of the past, go with molds." Jontae remarked.
After seeing our samples the customer increased their order, adding 450 luggage tags. Our hard case luggage tags with PVC labeling are a quick fix for those "need it now!" customers.
667 branded items delivered in 5 business days?? Sound Impossible?? Not with Flexsystems.

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Flexsystems is more than just a label company. We can decorate anything!
Just send us your ideas and let us come up with the perfect solution for your hard to please clients. From virtual images to multiple drop shipments, we can take your project from concept to completion.
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The next time you need labels, pendants,
keychains, coasters or decoration in a hurry
Let Flexsystems come to your rescue!!
You'll be glad you did. |
JACK NADEL: BASE CAMP
Babysitting your Order!!
John Keating was contacted by Ed Gerber from Jack Nadel of Atlanta, GA. He needed 100 bags branded, but didn’t want the same old embroidered or silk-screened treatment.
Ed had seen our labels and thought that the softer, flexible label would be perfect for this project.
In just two weeks we designed, made and applied the labels to the bags and shipped them to the customer. At which time Ed said: "Thanks to all the Flex Team for baby sitting my first order with you. We'll be doing more in 07!"
Flexsystems is more than just a label company.
We can decorate anything!
Just send us your ideas and let us come up with the perfect solution for your hard to please clients. From virtual images to multiple drop shipments, we can take your project from concept to completion.

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AXIS PROMOTIONS: MTV INTERNATIONAL
You Like Music? It's in the Bag!!
John Keating was contacted by Adam Petruccione from Axis Promotions of New York.
He needed 600 bags branded, but didn’t want the same old embroidered or silk-screened treatment.
Adam knew of our products and thought that a softer, flexible label would be better for his customer.

You Like Music? It's in the Bag!!

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MADE TO ORDER: CISCO
Quick Cover-up for the Orient!!
Nancy Hakkinen of Made to Order in San Jose needed some
"cover-up" labels applied to backpacks and laptop bags for Cisco.
We were able to get the parts from our Orient facility in under two weeks. Anyone who has ever dealt with the Orient will know how fast that is.
The bags were delivered to us after having the incorrect labels removed. We used our labels to cover the old location, erasing any evidence that they were previously labeled.
The newly labeled bags looked perfect and were shipped to the customer within 2 weeks of ordering.

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THE VERNON COMPANY :
MICHIGAN DELEGATION LAPEL PINS
Soft, Magnetic Lapel Pins -
A New Decorating Option!!
John Keating was contacted by Jim St. Louis from The Vernon Company of Farmington Hills, MI. He needed 100 magnetic lapel pins, but didn’t want the same old, hard plastic kind. Jim knew of our products and thought that a softer, flexible lapel pin would be much more pleasing to his customer.
Flexsystems is more than just a label company.
We can manufacture almost any custom PVC part!
Just send us your ideas and let our R&D department come up with the solution.
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Virtual image of domestic label showing beveled edges.

Orient labels tend to have squared edges as shown in this image.
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CATALYST MARKETING: RUSSELL
Virtual Images
and Orient Spec Samples!!
Leslie Fischer of Catalyst Marketing in Seattle, WA wanted to get a spec sample of a PVC label made for her customer at RUSSELL. She contacted Gary Smith who was more than happy to help her.
We sent virtual images of what the RUSSELL label would look like in our domestic, pour molded process. After receiving the image, Leslie decided that the flush finish of the Orient labels was more to her customer’s liking.
After deciding on the Orient version, Leslie sent over her P.O. and a week later, she received her Orient spec sample of the RUSSELL PVC label.
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ASPEN MARKETING:
SUN TRUST ZIP PULLS!!
A QUICK, New Decorating Option!!
Gary Smith was contacted by Amanda Ballinger from Aspen Marketing Services of Atlanta, GA. She needed 1300 zippulls in a week.
A problem for some, but not for Flexsystems.
RUSH projects our our specialty!!
Using zip pulls to decorate adds a finished, retail look to any product. Combine that with our record-breaking turn times and you can’t lose!!
TIMELINE:
Wednesday, August 16:
Flexsystems receives P.O. from Amanda.
Art Approval was sent for customer approval.
Thursday, August 17:
Art approved and the mold was ordered before 10:30 AM.
Tuesday, August 22:
Mold arrives and the samples were made.
Pre production sample was scanned and approved for production.
Full production begins.
Friday, August 25:
1300 zip pulls shipped for assembly.
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Using zip pulls to decorate adds a finished, retail look to any product. Combine that with our record-breaking turn times and you can’t lose!!

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CO-BRANDING:
Using Two Types of Imprinting Techniques to Capture the Detail
Many times, distributors are faced with reproducing a corporate logo with small taglines that have to meet strict guidelines. Not to mention registered trademark and trademark symbols. This can be a problem when utilizing embroidery for wearables or embossing on items like leather padfolios.
Embroiderers seem to spend more time struggling to perfect small lettering than any other technique. The majority of embroidery jobs are either left-chest or cap runs, which are tougher to sew out in an aesthetically pleasing manner.
Embossing has similar limitations. Reproducing corporate taglines and pharmaceutical descriptors can often become difficult due to the size of the text.
Do your customers require tiny lettering and minuscule detail?
Are you tired of telling them that embroidery just can't do type that small?
Well, now you don’t have to!!
Keep that customer happy by capturing the detail with flexible 3D PVC labels from Flexsystems USA Inc.
Our pour-molded process can reproduce type as small as 2 pt. (.7056mm) and line weights as thin as .25 pt. (.0882 mm)

You can also use PVC labels to enhance the look of embroidery and embossing while still retaining the detail required for complex designs and taglines. The concept of combining imprinting techniques is known as co-branding.
For an example of co-branding, look at this shirt produced for Bushwacker. The detail needed for the 40th anniversary logo was far too small for embroidery to produce effectively. So by combining embroidery for the Bushwacker name and PVC labels for the 40th anniversary logo, a co-branded look was used. By co-branding, the distributor was able to maintain the detail required at the size desired by the customer.
 
Another example of the co-branded concept is this leather portfolio for Johnson & Johnson. Although the Johnson & Johnson Olympic logo could be embossed without loss of integrity, the tagline for the Ethicon logo needed to be produced in pour-molded PVC to capture the small Johnson & Johnson logo and text.
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Although the Johnson & Johnson Olympic logo could be embossed without loss of integrity, the tagline for the Ethicon logo needed to be produced in pour-molded PVC to capture the small Johnson & Johnson logo and text.
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Our labels are easy to sew and embroider - no special equipment required!!
We can ship the labels to your embroiderer or sewing contractor or you can send the items to us and we will apply them. In the event that sewing is not an option, our labels can also be heat sealed utilizing heat transfer film! |

JACK NADEL:
D'ARENBERG LAUGHING MAGPIE
Branded Totes, The New Trend for Vineyards and Wine Makers
“WINE making is really quite a simple business,” Baroness Philippine de Rothschild likes to tell visitors to her château near Bordeaux. “Only the first 200 years are difficult.”
European wine makers believe in tradition and regulation. New-world producers are keener on technology, innovation and consumer research.
The new-world approach is winning out.
Capitalizing on that “new-world” approach, McLaren Vale winery, makers of D’Arenberg Laughing Magpie contacted David Falato of Jack Nadel in Palo Alto, CA. They were looking for a new way to brand some wine totes and David thought that Flexsystems’ 3D PVC labels were the perfect match.
As you can see in the photos to the right, our process can capture the detail that embroidery cannot. In addition, our PVC labels gave the tote bags a more finished, retail look than silkcreening. Combine that with our expert decoration services and record setting turntimes, and the choice is obvious. The next time you have a client that needs a “new” look for their products, give Flexsystems a call. We can make the labels, decorate the products and handle the shipping. |
 
Our process can capture the detail that embroidery cannot.
In addition, our PVC labels gave the tote bags a more finished, retail look than silkcreening.

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BRANDERS: SC BUILDERS
Quick Service...
Quicker Turnaround!!
Gary Smith was contacted by Julienne Azcueta from Branders of San Mateo, CA. She needed to get 40 Coleman Coolers decorated in under a week.
A problem for some, but not for Flexsystems.
RUSH projects our our specialty!!
TIMELINE:
Monday, July 10:
Flexsystems receives P.O. from Julienne.
Art Approval was sent for customer approval.
Tuesday, July 11:
Art approved and the mold was ordered before 10:30 AM.
Wednesday, July 12:
Mold arrives and the samples were made.
Pre production sample was scanned and approved for production.
Full production begins.
Thursday, July 13:
40 Coleman coolers successfully branded and shipped to the customer in time for the event.
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GEIGER SYNERGY:
HONDA SERVICE MARKETING
One Setup, Many Uses!!
Amme Nielsen of Synergy in Tempe, AZ needed a consistent look for the multiple items they were branding for Honda Service Marketing.
Utilizing Flexsystems "One Setup" philosophy, they were able to brand the shoulder pack with a zippull, the robe with a hangtag and the slippers with a heat sealed label — all from the same tooling!!
By using the same tooling for multiple applications, Amme was able to cut her setup fees without comprimising the quality of the finished goods.

GEIGER SYNERGY utilized our "One Setup" philosophy to brand
a shoulder pack with a zippull, plus a nifty robe and slipper combo,
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We admit it, Flexsystems made a mistake, but we redid the job for FREE!!
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FLEXSYSTEMS and
THE FLYING LOGO SISTERS:
Your Customers Are Our Top Priority!!
To err is human, but to forgive is Divine.
We admit it, we sometimes make mistakes. But at Flexsystems, your customers are our number one priority. An error was made in the size of the ADOBE patches we made for Michelle Hixson of The Flying
Logo Sisters. Unfortunately, no one caught the error until after the labels were made and shipped.
Michelle called and said the customer would not accept them and she would have to absorb the cost.
We agreed that we were equally responsible for the error, so we remade the parts at the correct size, free of charge.
Michelle then said "You guys are awesome for re-printing at no charge. I feel valued as your customer to receive such remarkable service, as well as your willingness to resolve this issue without any dispute. Great job" |

STORM FORCE:
SELF PROMOTIONAL COVER UP
From Oh No! to Let's GO!!
Matthew Knox of STORM FORCE in Downey, CA had some
inventory gathering dust. A previous customer had shirts with incorrect branding on them and now Matthew was stuck trying to find a way to brand an already branded item. He thought of Flexsystems and our "cover-up" service and gave John Keating a call.After looking at the shirts, we carefully designed our part to match the texture of the shirt, giving them a clean, finished look. Matthew and everyone at Storm Force now have great looking shirts to showcase, not only their brand image, but their ability to convert problems into
profits.
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Inventory gathering dust when it should be making you money?
Don't stress, call FLEX!!
We were able to cover the blemish and replicate the shirt texture.
Making the cover up piece match the shirt gave them a clean finished look.

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Flexsystems comes through
when the Orient falls through!!
What can FLEX do for you??
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IMAGE SOURCE: MSN CELL CHARMS
Orient Too Slow?
Flex is the Way to GO!!
Jeff Holt of Image Source needed 19,500 MSN Cell Phone Charms,
but the Orient couldn't produce them fast enough. After calling John Keating at Flexsystems, we not only offered competitive pricing, but were able to produce the 19,500 pieces and ship them to 26 separate locations. All of this was accomplished before the provided deadline, and way before the Orient's projected delivery date. |

JACK NADEL: ROLAND
One Setup, Many Uses!
One of the benefits of choosing Flexsystems is the ability to brand multiple items with the same tooling.
Mark Harper of Jack Nadel in Irvine, CA, capitalized on this notion and sent us 18 sets of Backpacks, Passport Wallets and Travel Pillow kits to be decorated for the ROLAND WORLD PRESS DAY in Japan. The art was sent, approved and tooling ordered on Friday, February 24th and by Tuesday the 28th, the kits were delivered.
Our unique, 3D, PVC rubberized labels were able to capture all the detail of the logo as well as be applied to the various substrates. In addition, by using the same label for all three items, he cut his setup fees by one third!!
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One label for three products with only one setup!!

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Flexsystems and CorpLogoWare:
Going for the Gold!!
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CORPLOGOWARE:
SPORTS MARKETING DIVISION
Olympic Gold !
CorpLogoWare wanted their Sports Marketing Division Identity on the staff uniforms the CorpLogoWare management team planned to wear at the 2006 Olympic Winter Games. The patch needed to be flexible enough to work on woven outerwear, polar fleece and knit hats and scarves. They sent over the art and we sent a quote and art approval the same day.
CorpLogoWare is one of only two promotional product licensees
approved by the United States Olympic Committee to develop premium programs for U.S. Olympic team partners, sponsors and suppliers.
Seven days after the art was approved we shipped the labels and made the in-hands date. Another example of the Gold Medal service we provide at Flexsystems. |

AXIS ENTERPRISES: TEDESCHI
Branded Bags with Flair!
Larry Alford of Axis Enterprises wanted a unique unique branding solution for his client. Choosing our 3D PVC rubber-like labels was just the thing to distinguish this bag from the rest.
Make a lasting impression with a label that will never fade or come of in the wash. Choose Flexsystems for your customers who are tired of silk-screen and embroidery.
No one will forget this detailed and long lasting look.
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These unique labels are just the thing
to distinguish your self from the rest.

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These unique business cards are just the thing
to distinguish your self from the rest.
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THE VERNON CO.: CHAD BUSINESS CARDS
Make a Lasting Impression!
Ina Baker of The Vernon Company wanted a unique business card for her client. After stopping by our booth at the PPAI show in Las Vegas, she decided Flexsystems' 3D PVC business cards were just the thing.
Make a lasting impression with a card that will never be thrown out or lost in the Rolodex. The ASI, PPAI, incentive and premium customers have used these as a self-promotion idea. No one will forget this detailed and long lasting card. |

JACK NADEL: JNI06 SWEATSHIRTS
Self Promotion Explosion!
We were pleased to hear from Debbie Abergel of Jack Nadel in Culver City, CA. She needed some labels to unveil their new '06 logo on self promotional sweatshirts to be distributed at their annual meeting at PPAI Las Vegas. After calling John Keating, we quickly sent out the quote and art approval. Art was approved and tooling ordered, and within days we had the sweatshirts in Debbie's hands. "Flexsystems did a great job", remarked Debbie, and we appreciated the chance to show off their new logo with our unique 3D PVC patches.
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ABOVE: Jack Nadel's new logo created as a sewable patch for self promotional sweatshirts
BELOW: Another success with Flex!!
The JNI06 labels were manufactured, sewn onto jackets and shipped from Flexsystems - one stop shopping!!

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ABOVE: Flexsystems unique 3D, flexible rubber patches are great for
branding items that cannot be silkscreened or embroidered.
BELOW: Another success with Flex!! When in doubt, give Flex a shout!

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JACK NADEL: ABPA
Dan Madden's
Unique Application Situation!
Dan Madden at Jack Nadel in Culver City, CA needed to brand some Colorado Timberline fleece blanket harnesses for the Association of Benefit Plan Administrators (ABPA). After placing a call to John Keating, a quote was quickly put together. After the art was approved, tooling ordered and pre-production sample approved, we quickly applied the labels to the harnesses and shipped them in time for the clients event date. |

GEIGER: MEEKS JACKETS
Flexsystems vs. Embroidery!
Melissa Kassahn of Geiger needed to brand some painters jackets for MEEKS/Devoe Paint. Embroidery was unable to produce the smaller "Devoe Paint" logo at the size she wanted to use.
The customer loved the way the jackets turned out. The embroidery charge was $3.50 per jacket, net pricing. Flexsystems net pricing was $3.32 per jacket, and the customer is able to continue using the mold for future orders, which would lower the per piece price even more. The minimum size embroidery could achieve was 3.5" wide, our size was 3", although we could have gone smaller if the customer wanted.
Melissa can also use the mold to make keychains, magnets and stickers.
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ABOVE: Embroidery was unable to reproduce the Devoe Paint logo any smaller than 3.5" wide. But as you can see, Flexsystems captured all the detail and could reproduce the logos at a smaller size.
LEFT and BELOW: Another success with Flex!!
The MEEKS labels were manufactured, sewn onto jackets and shipped from Flexsystems - one stop shopping!!

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ABOVE:
Initially, the silkscreened logo was not as
impactful as it could be.

ABOVE:
Flexsystems designed a highly impactful, domed
label to cover the silkscreened version.
BELOW: Another success with Flex!!
The domed label was just the thing to make the
logo POP!!
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IMAGE SOURCE:
SPIRIT of SERVICE
Creative Cover-Up!
Christi Schall of
Image Source needed to cover-up some silkscreen
on 72 Travel-Kit bags for her client. She decided
that an acrylic domed PVC label would be just the
thing. After placing a call to John Keating, her
inside sales representative, a quote was quickly
put together. After the art was approved, tooling
ordered and pre-production sample approved, we
quickly applied the labels to the bags and
shipped them in time for her clients event date.
TIMELINE:
Friday,
November 18:
Art Approval sent for client signoff.
Monday,
November 21:
Art is approved and tooling is ordered.
Wednesday,
November 23:
Pre-production sample scan is sent and approved.
Tuesday,
November 29:
72 covered parts shipped in time to meet the
event date deadline. |



How
do you get a PVC label on four different watches??
Call Flexsystems, of course!!
We
designed the pieces to be stitched and trimmed to
create a slide-on piece.
(see diagrams below)


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LOPEZ NEGRETE:
MEDALERT WATCH LABELS
How Do You Label a Watch??
Rogelio Cota had an
interesting challenge for Flexsystems. He needed
to add PVC labels to watches that had already
been produced. Who in the world could pull that
off? After asking around, he was referred to
Flexsystems by a satisfied customer who assured
him that if anyone could do it, Flexsystems
would.
He sent us the art and a couple of watches to do
some R&D. After a little head scratching, we
had the concept; a PVC sleeve that could be slid
over the band.
Rogelio received approval of the art and sleeve
concept from his client, and the rest is history.


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STOTTS:
REED HYCALOG OGIO BAGS
3D, Rubberlike PVC Labels and Decoration!
Jim Robson at STOTTS
was looking for a new and exciting alternative to
embroidery and silkscreen for REED HYCALOG, who
needed some OGIO bags decorated. He found
Flexsystems, who manufacture 3D, flexible
rubberlike patches - a great option to embroidery
and silkscreen.
After discussing his options with John Keating,
he decided Flexsystems was the perfect solution.
TIMELINE:
Wednesday,
September 7:
Flexsystems sends paper proof for art approval.
Thursday,
September 8:
Art is approved and tooling is ordered.
Tuesday,
September 13:
Tooling arrives and pre-production sample scans
are sent for approval.
Pre-production samples are approved and full
production begins.
Wednesday,
September 28:
The 60 bags were completed and shipped FedEx
Ground to the customer!.

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ABOVE:
Flexsystems' 3D, rubberlike, PVC labels are a
great alternative to boring embroidery, and our
ability to capture fine detail surpasses
screenprinting!!
BELOW: Flexsystems made the labels and took care
of the decoration!!

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800
hangtags, from concept to completion, in 7 days!! |
CUSTOM SPECIAL TEES:
2005 BRAND CONFERENCE
Hangtags in a Hurry!
On Tuesday, August
16th, Caren Pofsky of CUSTOM SPECIAL TEES needed
800 PVC hangtags for the 2005 BRAND CONFERENCE.
She contacted Gary Smith and placed the order.
TIMELINE:
Tuesday,
August 16:
Flexsystems sends paper proof for art approval.
Art is approved and tooling is ordered the same
day.
Thursday,
August 18:
Tooling arrives and pre-production sample scans
are sent for approval.
Pre-production samples are approved and full
production begins.
Tuesday,
August 23:
800 05 BRAND CONFERENCE hangtags are shipped to
customer via UPS Ground! |

GET NOTICED: FISHER PRICE
Branding with SKIL!
Ed Berowskis'
customer, Fisher Price, needed to brand 450
cordless power screwdrivers.
Flex can do it! - and are the first to
decorate tools like this with multi-colored three
dimensional labeling.
TIMELINE:
Friday, July 8:
Virtual image is created from supplied art. Ed
ships cordless screwdriver for R&D testing.
Tuesday,
July 12:
Flexsystems receives cordless screwdriver and
runs adhesive testing.
Art Approval is sent for client review.
Wednesday,
July 13:
Art is approved and the tooling is ordered.
Thursday,
July 14:
Tooling arrives and pre-production sample is made
and applied to the screwdriver for Production
Sample Approval.
Monday,
July 18:
Pre-production sample is approved. Full
production begins.
Thursday,
July 21:
450 parts shipped in time to meet the event date
deadline. |


450
parts designed, manufactured and shipped in 8
business days! |

JACK NADEL:
MUDDY BOOT
Don't get stuck
with the Orient!
Cathy Rossner's
client couldn't get the quality item they needed
from overseas. The prototype received was deemed
unacceptable by her client, so she came to Flex.
"Cathy was smart to think of us, this is
right up our alley," stated John
Keating of Flexsystems. "We not only
solved the problem, but we delivered the perfect
items within our standard lead-time."
"Her client was ecstatic, and it got Cathy a
foot in the door with a new client!"
Flexsystems, Not Just A Label Company, send us
any project, especially the ones that just don't
seem to be turning out right. We ARE the
solution. |

ABOVE:
Orient sample that was unacceptable.
BELOW: Flexsystems gives the Orient the
"boot"!

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Apparel
labels, magnets, stickers and keychains.
All made from the same tooling with no additional
setup fees!

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THE COOLEY GROUP:
JOLT COLA
Many Items from One Setup!
"My customer
really bought into the idea of transforming the
JOLT COLA can into a PVC patch, keychain, sticker
and magnet." said Chris Martins of The
Cooley Group. "My customer made the
decision, then of course, needed them
yesterday."
Chris gave Flexsystems the green light on June
27th. Flexsystems has a normal leadtime of three
weeks from pre-production samples through the
production process.
With no rush fee charged, Flexsystems gave Chris
the three week leadtime date - but ended up
shipping early on July 14th. |

AXIS
ENTERPRISES:
NBC NEWS NETWORKS
Hangtags in a Hurry!
On Tuesday, June
14th, Amy Vislocky of AXIS ENTERPRISES needed a
matte finish PVC hangtag for NBC NEWS NETWORKS.
She contacted John Keating and requested a spec
sample for her customer.
TIMELINE:
Wednesday,
June 15:
Flexsystems sends paper proof for art approval.
Wednesday,
June 22:
Paper proof is approved and sample tooling is
ordered.
Friday,
June 24:
Pre-production spec sample is made and shipped
for customer approval.
Monday,
June 27:
Pre-production sample is approved and full
production begins.
Thursday,
June 30:
160 NBC NEWS NETWORKS hangtags are shipped to
customer via UPS Ground! |

160
hangtags, from concept to completion, in 15
days!! |


Flexsystems
not only made the label,
but handled the sewing application and shipping

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PROMOSHOP -
FINE LIVING:
Quick Service...
Quicker Turnaround
Gary Smith was
contacted by Choppy at Promoshop. He needed to
get 500 Body Glove snorkel backpacks fulfilled
and labeled.
TIMELINE:
Friday,
June 17:
Flexsystems receives P.O. from Choppy. Art
Approval was sent and approved and the mold was
ordered before 10:30 AM. Received word that the
snorkel packs were coming to us already
fulfilled, but they would be arriving Tuesday
instead of Monday.
Monday,
June 20:
Mold arrives and the samples were made. Pre
production sample was scanned and approved for
production. Full production begins.
Tuesday,
June 21:
500 packs arrive via freight before 4:00 PM.
Friday,
June 24:
Shipping plans were changed.
The packs will be air freighted.
Monday,
June 27:
The 500 packs were air freighted to the customer! |

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